Having comments on your blog can be a great tool to use, with lots of benefits. The negative comments will come though, and while it may seem obvious to delete them, hang on just a moment before you hit that delete button…
If you use the model of ‘set and forget’ blogs, where you never add any content once they are created, then you probably won’t be using comments on those, but if you have any other kind of blog, my view is that you *should* have them.
It’s something that is argued back and forth in internet marketing circles – some people insist that having any number of comments makes no difference to the performance of the blog, while others champion the benefits.
The main benefit in my view is engagement. You get much better engagement with visitors, which keeps those visitors on your blog longer, and coming back to read replies to comments.
That not only helps traffic numbers in that way, it also helps traffic because the search engines see that the blog is active, plus it makes the blog look better to first time visitors.
Lots of wins there, with no downside, right?
Well, no – there are downsides.
If you have comments on your blog, you must moderate them. You must. Allowing unmoderated comments to appear on your blog will inevitably lead to problems, and they could be big problems!
That takes time, and people say this is why they don’t allow comments. I’ve never quite understood that, I have mine set to not show until I approve them, and it literally takes a couple of minutes to whack through them and refuse all the clear nonsense.
All the nonsense that is just gobbledy gook, or links to clearly dodgy sites – delete, delete, delete and it’s done. They look terrible, and they could lead to hacking and damage in the view of the search engines, so block those every time.
As for comments that are from real people, but negative, well then it’s not as clear cut as it might seem…
If someone makes a post disagreeing with what you say, I think you should allow it to appear. Not only does that give you the opportunity to counter the opinion with your own reply, it let’s visitors see that you are prepared to have honest debate rather than hide behind anything.
If the original poster then comes back with abuse as their own counter argument, then delete it. No need to let abuse through – it is *your* blog after all, and you’re entitled to have standards you stick to.
So, if you allow comments on your blog, then it seems obvious that you should block all the nonsense comments that will certainly come, but do take into account the positive aspects of allowing negative comments to appear, before you rush to hit the delete button!
Let me know what you think (positive *or* negative!)
‘Til Next Time,
Health & happiness,
P.S. Here’s another article: Content Creation – Do I Practice What I Preach?
P.P.S. Don’t forget to read The Blogging Secret The Gurus Don’t Want You To Know!