Since content generation can be such a headache for bloggers, I’ve been writing a series of articles about how to create content *without* starting from scratch looking at a blank screen or, day I say it, a blank piece of paper. Here’s the latest tip, and the title of the article gives you a clue…
It’s all about the title.
It may sound obvious, but the title is an essential component of the article, because it’s the title that gets the reader to even open the article at all. If you get it wrong, then you may have some superb valuable content, but no-one will be reading it.
So, how can the title help with creating the content..?
The first way is to use the title as a driver for the actual writing of the article. There have been many times when I’ve been mulling things over, or seen a TV news story, and had an article title spring to mind. Then it’s not hard to find the rest of the article stemming from that title.
Here’s an example to illustrate the point – the ‘How To’ article is always a great model to use, and if you come across a story of how someone succeeded in something, you can take story and write the ‘How To’ article.
Take winning an Olympic medal, maybe the Winter Olympics – you can come up with a title like ‘How To Use Snow To Achieve Your Goals!’ That title has curiosity plus the ‘how to’ factor, and will likely get lots of readers.
You can also see how the title leads the whole article, because you know you will need to focus on the actual story involving the snow. I.e. the Olympic medal, and then tie it in to goal achievement theory.
Let’s go further, and look at another way you can use the title to steer your content creation…
Well, let’s stick with the example, and by the way it’s an example I just came up with as I wrote this article – it’s given me ideas for new articles myself, and you’re welcome to use it too!
Ok, so using the example of ‘How To Use Snow To Achieve Your Goals!’ you can then take the same basic point behind the article, and use title variations to use that same point again.
‘How NOT To Use Snow To Achieve Your Goals!’
‘The Best Way To Use…’
‘The Worst Way To Use…’
‘3 Ways To Use…’
‘Is This The Worst Ever Way To..?’
‘Possibly The Best Ever Way To..?’
I’m hoping that as you read those titles, you can see the idea fall into place – that those titles will almost write the articles themselves, and that they also manage to recycle content you’ve already created!
Maybe you’ve found inspiration here for a new article yourself – do let me know!
Yes, the title has to be given lots of thought because it’s so important, but do not forget the work the titles can do for you to come up with the actual content too!
Ok, that’s it for today.
‘Til Next Time,
Health & happiness,
P.S. if you enjoyed this article, then here’s another one you night enjoy:
‘Here’s How To Reuse Content Already On Your Blog!