One of the keys to a successful blog is regular posting. This can be a major hurdle for bloggers, whether new or experienced. A great way to overcome this hurdle is to use other people’s content – here are two ways to do this, and one way you definitely should not…
Visitors want to see a blog that has different content on it – if the content stays the same, people will stop coming back. New visitors will see it as a stagnant blog with no posts since a long gone date, and regular visitors will see the new content fade away, and they too will fade away themselves.
Some people use a blog to get visitors to take action of some sort, that may be to make a purchase or to sign up to an email list. Other people just want to express their opinions on their blog, but whatever the purpose of different blogs, one thing they all need is regular visitors.
So, if you have trouble creating new content, how can you use other people’s work to help yourself..?
One way to do it is to use an article written by someone else as a starting point for an article of your own. You may disagree with the other article, or maybe you just want to approach from a different angle, but if you read someone’s article and feel a response in your mind, then that is the basis you can use for an article.
It’s a good idea to mention the other article in your own new one, and a link would be even better. This means you can let the first writer know, and maybe they’ll link to your article from their own blog, meaning more exposure for you.
Another way of using someone else’s article is to post it in full on your blog. Write an introduction, write a conclusion, and if you feel the content is relevant to your readers, all is well.
If you use this method though, you must credit the original writer. You must say that they wrote it, and you must link to their blog. The best way to go about that is to get in touch with the author and ask them what link they would like you to use.
That brings me to the way you should *not* go about using someone else’s content…
That’s to just take the content and just post it on your blog as your own work. Not only is that stealing, it’s unethical, both to yourself and your readers. If the original author finds out, they will tell you to take it down immediately, and believe me if you don’t it can result in your blog being taken offline by your hosting company.
If that method tempts you, don’t do it. Really, if you can’t be bothered to contact the original author, if you can’t be bothered to write an intro and include a link, then you need to consider if you should be blogging at all!
Much better to give full credit to the other author having asked first, and much better still to use the first article as a starting point for your own new article.
So you can see that other people’s work can be a great source of content for your own blog if you hit writer’s block!
Ok, that’s it for today, as ever do let me know what you think.
‘Til Next Time,
Health & Happiness,