Content generation is one of the biggest barriers between a blog that succeeds and one that fails. Yes, it’s possible to set up a blog with fixed content that you never add to, but that is quite a specific model, and most blogs need content as a life blood. In this article I’m going to cover one method you should *not* use to create content..!
I’m talking about spinning.
Ooh, I hate spinning!
Spinning is where you use software to take an article and produce or ‘spin’ a new one using different words and phrases in appropriate places of what is basically the same article.
The logic behind this software is that it helps people who either don’t want to or can’t write that much, that it’s great because you only have to write one article to produce many ‘different’ ones. It didn’t take long though, for the idea to be taken up by marketers promoting it as a way to trick or game the search engines.
The idea behind that particular theory is that the spinning software produces content that the search engines will lap up without penalising, boosting your blog’s position in the search engines.
Hmm, 3 major flaws in that – the first is that trying to trick or fool the search engines rarely works long term, and in fact can come back to bite you if those search engines go after content that is obviously spun.
The second flaw is that the spun articles are usually terrible!
They read so badly, that as real content for real visitors to read they are worse than not having the new content, because it will drive real readers away in a hurry.
Here’s the third flaw with spinning, and it leads on to the way I use and recommend…
When you set up the spinning software, you have to input the words and phrases that you want to interchange. Then you have to write the article in a certain way, so that the words and phrase can be switched without ending up as nonsense. Then, you have to go through the spun article to make sure it reads properly – correcting the nonsense the whole programme promised to avoid in the first place!
All the time it takes to do that might just as well be spent writing a brand new article!
You can use the point that underpins the original article, and then write another one using the same point hung in a different context. I’ve been using this technique for years, in the areas of goal achievement and self improvement for example, and it works a treat!
I’ve never used an article spinner, and have no intention of ever doing so. Yes, I enjoy writing, and can turn it out without problem, but that doesn’t take away from my point about the quality of spun articles.
Honestly, use the time you’d waste fiddling about with spinning and just create a new one – your blog will so much the better for it.
That’s it for today – do let me know what you think!
‘Til Next Time,
Health & Happiness,
P.S. You might like to read my article ‘How To Use Other People’s Content On Your Own Blog!’