Some people find it so hard to generate free traffic, that when they see offers to buy traffic, it seems like an easy option. In this article, I’ll explain why the easy option doesn’t necessarily make it the right option..!
Free traffic comes in many forms, and paid traffic comes in many forms. In fact it could be argued that a lot of the free methods have a cost attached to them, in the form of the time spent.
There’s nothing wrong with paid traffic, but as obvious as it may sound, it can get very expensive very quickly, so there is one thing you absolutely have to know before you start spending, and it’s this…
You need to know your visitor value.
You’ll need to have your blog set up with a specific plan for visitors, and you need to have had enough visitors to know how many of them go along your plan. For example, for every 100 visitors to your blog, how much money do you make?
If you sell directly from the site, that may be easier to work out, whereas if you build a mailing list, it’s a slightly longer process. If you are going for the list building option, you will know what each list subscriber is worth to you, and you’ll know how many visitors sign up from each 100 that come to your site.
Sound complicated? Well, that’s why most people don’t do it, and end up losing money on paid traffic! If, for example, you know that each visitor to your site is worth $1, then you would be happy paying 50 cents per visitor.
If you don’t know the value of each visitor, but in fact it’s only 25 cents, then to pay 50 cents for each one is business suicide.
You may say that 25 cents is not much, but if you set up a paid traffic source incorrectly, without spending limits, you can literally be charged $1000 or more in a day – don’t be fooled by low costs per visitor, you have to see the whole picture.
Even if you do know that it’s worth paying 50 cents per visitor, you need to test and keep testing, because not all traffic is the same quality – some paid traffic can be super targeted and responsive, but some paid traffic can be worse than bad free traffic.
Hopefully you can see why I advise people to be very wary of paying for traffic. For beginners it’s a definite no go in my view, stick with the free traffic options, and even more experienced bloggers should not pay until they are very, very sure of what they are doing!
Don’t forget to let me know what you think!
‘Til Next Time,
Health & Happiness,
P.S. You might like to read The Blogging Secret The Gurus Don’t Want You To Know!