I hope all is well with you.
Various things caught my eye this week, but all apart from one were things I have written about before…
That in itself brings up a point well worth revisiting, in the blogging/internet marketing spheres.
If you write a lot of content, if you base it around current events, then your content will have 2 things automatically going for it –
Firstly, it will be current! That means if you slap the content all over the web, social network sites, etc, then it has a good chance of being read as people will be interested in current events.
Secondly, even though it’s current when you write it, it can be current *again* a long time later! That may sound odd, but stay with me on this one! As time goes by, and I’m talking about a minimum of 6 months, probably a year plus, then the subjects you wrote about before will come round again, and that means you can link to the article you originally wrote.
This gives you more bang for your writing buck, and also helps to establish in the mind of visitors that you are around to stay.
I’ve had many examples of this recently –
Idina Menzel singing at the Superbowl let me link to an article about her singing ‘Let It Go’
‘If You Believe This Goal Achievement Myth – Let It Go!’
I’ve enjoyed watching a show on TV called The Jump again this year, allowing me to link to an article about ski jumper Eddie Edwards:
‘Goal Achievement – Fly Like The Eagle!’
Drummer Chris Slade stood in for ACDC at The Grammys on Sunday, allowing me to link to an article about a previous ACDC drummer, from Oct 2013
‘Goal Achievement – The Right Place At The Wright Time!’
Jump Jockey Tony McCoy announced his retirement after reaching 200 winners for the 10th season, and coming up to his 20th year as champion jockey. That allowed me to link to an article I wrote when he reached the 4000 winner mark, back in Nov 2013:
‘Goal Achievement – 4,000 Times?’
Watching the video of ACDC at The Grammys, I saw Lady Gaga and Tony Bennett in the crowd as the camera panned. That allowed me to link to an article about her from Aug 2011!
‘Goal Achievement – Does Lady Gaga Have Sweaty Armpits?’
So you can see I’ve been able to get more exposure for articles going back as far as 3 years old, while still providing valuable relevant content to readers – it’s a double whammy of blogging goodness!
I did say there was one item that I hadn’t written about. Singer Matt Monro died 30 years ago this week. I remember when I bought that bowl, thinking “yes ok, the bloke could sing, but he must have been dead nearly 30 years, why name a bowl after him?”
Then I looked closer and realised that it said Matt MONO…
Ok, that’s it for today, let me know what you think – I love the feedback!
‘Til Next Time,
Health & Happiness,
P.S. If any of these subjects are passions for you, and many of them are for me, then why not grab my FREE guide on how to turn your passions into profits? FB Passion Profits – The Basics